THE PUFL / PR NOTEKYOTO / 2026

03 / WHY KYOTO

WHY KYOTO

Why Kyoto

An everyday place.
A destination.

We chose Kyoto because the past remains part of everyday life here, yet there is room for contemporary expression. A shop here can be both a familiar part of neighbourhood life and a destination people travel to from further afield. That balance reflects the kind of place we want THE PUFL to become.